Spamdexing, is an imaginative conjoining of two words ‘spam’ and ‘index’. Spamdexing is a clever and almost unethical manipulation intended to obtain higher ranking in search engine results and to trick visitors to land on the site. Admittedly, Search Engine Optimization (SEO) does call for a fair degree of manipulation. But spamdexing is clearly playing against the rules. It is a cunning way to make a searcher land on a site that is less relevant to his/her needs.
Need for Spamdexing
Spamdexing is a mischievous way of improperly using key words and key phrases in the body text and in the Meta tags to undeservingly make search engines index it. The fact is most search engine queries result in innumerable matches. It is also true that users seldom search beyond the first ten or at best, the first twenty results.
Thus, spamdexing is an unfair technique resorted to by many to mislead a search engine to accord a top place in the search results to attract maximum traffic. Everyone is aware that it is almost purposeless for a website owner to have a site that is not visited by searchers.
Examples of Spamdexing
Spamdexing is the art of deliberately incorporating information in a web page that makes the search engines index it and to improve the chances of the site or page appearing at the top search engine results. Spamdexing is achieved by:
- Repeatedly using a key word or key phrase several times on a webpage or website, even inappropriately to mislead searchers
- The subject words cleverly placed at the very end of the page as not to be noticed by the reader but catching the attention of the search engines all the same
- Including a few irrelevant words or phrases hither and thither that is totally not relevant to the subject of the web site/web page with the sole intent of luring searchers to the site.
- Wreaking vengeance on someone by including his/her name as key words on a web page or website with which they have no dealings whatsoever.
- Unethically attempting to seize competitor’s web traffic by listing their name or their trademarks in the Meta tags little realizing that this is an infringement of copyright laws.
Many search engines have recognized the role of spamdexing and certain engines like Lycos have tried to discourage the practice by mentioning at the bottom of the web page any unusual repetition of the same words or phrases. Web designers are also becoming more circumspect when dealing with content to make sure the text has meaning and relevance to the user. However, these are not sufficiently effective methods to guard against those fooling the search engines and their users.
Mixed Views on Spamdexing
Many professionals however, discount the role of spamdexing and assert that it is no serious impediment to the visitors in getting what they search for. It is not necessary to indulge in spamdexing all the time to obtain favorable search engine results. They exhort the site owners to include the most appropriate key word or phrase in the HTML title statement.
They also suggest using the HTML Meta statement to list all the key words or phrases that anyone else would use to find the web page which would help link building campaign. It is prudent to include in the list the plurals and the adjective and adverb forms of nouns. It is of paramount importance to include the main key word or words at least once in the opening paragraph of the content.